Coupons are a highly cost effective means of creating brand awareness and driving sales. Whether printed on packs or issued electronically, coupons offer instantly redeemable savings on products, making them more desirable to consumers.
Key benefits of using Coupons
- Drives sales
- Creates brand awareness
- Rewards current customers
- Encourages the return of former customers
- Creates the opportunity to up-sell a more profitable product
- Easy to measure (through the use of tracking codes)