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June 22, 2017

The Importance of Seasonal Promotions for Your Business

What are Seasonal Promotions?

Seasonal promotions are campaigns that are run in conjunction with specific events / occurrences during the year. This can be a specific holiday such as Valentine’s Day or Mother’s Day, it can also be a certain time of the year such as back-to-school season or Christmas.

These promotions can work both online and instore and can be tailored to suit any consumer products and services. For example; a Christmas Cashback campaign on laptops and phones or a Mother’s Day ‘Gift with Purchase’ in a Spa.

Key Benefits of Seasonal Campaigns

  • Can attract attention to your business and increase sales during an otherwise quiet period
  • Can maximise revenue during periods where a substantial amount of your sales take place
  • Enables you to provide a memorable experience to your customers
  • Can boost sales by increasing your visibility amongst consumers
  • It can make use of seasonal produce to increase margins

Best Practices

  • Choose events that are relevant to your brand and marketing strategy
  • Focus on what will be of interest to your target audience
  • Make your offer different so it stands out from the competition
  • Allocate a budget for the promotion and review costings and resulting revenue once complete

Why Choose Sales-Promotions?

Partnering with Sales-Promotions to plan and manage your seasonal promotions takes the stress out of planning such campaigns.  We can help you to create a wide range of promotions such as cashback campaigns, sweepstakes, trade-ins, and many more.

Partnering with us also allows you to take advantage of the following great benefits:

  • Fully customised solution which enables you to create targeted and personalised campaigns
  • The ability to tailor your message based on interests, preferences, purchase history and more
  • The flexibility to change the focus of the campaign at any time
  • Automatic, scheduled or manual distribution options
  • Relevant real-time results based on behavioural data
  • Visuals are created based on client objectives and email best practice
  • Full testing is carried out across all web browsers, devices and in all email providers
  • Mailing lists are prepared to ensure accurate targeting
  • Campaign performance is tracked and measured throughout
  • Full post-campaign analysis is conducted and provided to you along with recommendations for future activity

If you’re interested in launching a cost-effective and engaging promotional campaign, contact us today at +353 1 887 1949 or email us at and we’ll call you back.