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November 27, 2012

Sales-Promotions attends the Xbox 360 Halo 4 Launch Party

On Monday 5th November, Microsoft Xbox 360 hosted an exclusive event to generate excitement around the release of the much anticipated blockbuster Game of the Year, “Halo 4”.

Over 200 fans gathered at 4 Dame Lane to be amongst the first to experience the game before its official launch at midnight. Former Irish Rugby players, Malcolm O’Kelly and David Wallace were among the many guests who attended on the night.

The main focus of the event was the quest to find Irelands Biggest Halo Fan, for which Sales-Promotions provided the promotional platform.

The “Ireland’s Biggest Halo Fan” promotional site was created by Sales-Promotions and featured on the Xbox, GameStop, Xtra-Vision and Smyths website. Anyone who pre-ordered Halo 4 would simply click on the promotion link, complete a short registration form and upload their proof of purchase. The    Sales-Promotions team would verify claims and then enter the contestant into the draw to attend the Halo 4 Launch Event on Nov 5th and win Halo 4 prizes.

The four lucky finalists who attended the event and competed for the chance to become Irelands Biggest Halo Fan were Eric Bickerdyke, Matthew Roche, Whiley Bradley and Fergus McGrath. All four battled it out on the big screens, taking on the role of the iconic Master Chief as he returns to confront his destiny and face an ancient evil that threatens the fate of the universe. After a tense battle, it was Eric Bickerdyke who defeated all and was crowned Irelands Biggest Halo Fan! Check out our Facebook page to see a few pics from the night.

From cashback campaigns to loyalty programs, sweepstakes to premium gift promotions, Sales-Promotions provides the most comprehensive and sophisticated fulfilment service available. If you’re interested in launching a local or global promotion, visit our site at, email us at or give us a call on +353 (0)56 778 3462.