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May 24, 2016

Promotional Campaigns in the FMCG Industry

Fast Moving Consumer Goods (FMCG) are products that are sold relatively quickly and at a low price. This includes non-durable goods such as toiletries, processed foods, soft drinks, household products and even consumer electronics. In short, these are products that we would encounter and generally make use of on a daily basis. FMCG companies are identified by their ability to provide consumers with products that are highly demanded, while also developing a relationship with them that involves trust and loyalty. Of course, like almost all industries, there’s going to be competition.

How do you help ensure that consumers choose your product over a competing one? One solution would be to launch a promotional campaign – take a look at a few of the suggestions for the types of campaigns that have proven to be effective in the FMCG industry.

  • Loyalty Programmes – Whether you’re seeking to boost sales or shift excess stock, incentivising your sales team is one way to achieve this. Increase sales whilst rewarding your staff for their sales.
  • Coupons – Drive sales and encourage brand loyalty by rewarding consumers with discount coupons or vouchers which can be redeemed in-store or online. At Sales-Promotions we can produce both physical and digital coupons for your customers. Not only are they a great way to promote your products, but they are also a very cost-effective promotional tool.
  • Gift with Purchase – This may not be applicable to every product, Eg. free gift when you buy an apple? I don’t think so. However, it can definitely be applied to numerous foods, cosmetics and toiletries. Examples of this could include a free cooking utensil when you purchase a multipack of rice, or a free make-up bag when you buy a foundation. At Sales-Promotions, we can even source and distribute the gift for you.
  • Money Back Guarantee – This is a very effective promotional technique for the cosmetics industry. Very often, we see adverts for the latest and greatest anti-aging cream or moisturiser which gives you a 30 day trial – “If you don’t see any affects after 30 days, we’ll give you your money back!” This could also be applied to health supplements and cleaning products, i.e. laundry detergents – “Brilliant whiteness or your money back”.
  • Try Before You Buy – Allowing people to sample your product before they buy it is a great way to encourage sales. This can be applied to food, cleaning products and even cosmetics. ‘Try before you buy’ can also be utilised for more expensive products that don’t quite fall into the FMCG bracket. Allowing customers to test a product before purchasing demonstrates that you are confident in your product and therefore encourages trust amongst those who try it!

Want to launch a campaign or find out more? Get in touch with us today at +353 1 887 1949 (Ireland) / +44 203 364 5383 (UK) or email us at