Categories

Defensive Marketing 101: How to Protect and Grow Your Market Share

Unlock the secrets of defensive marketing to safeguard your market share. Learn tactics that work.

Read More

From Practicality to Pleasure: Balancing Hedonic and Utilitarian Appeals in Marketing

Explore how brands weave practicality and pleasure into irresistible marketing magic. Dive into real success stories now!

Read More

Summer Marketing: A Guide to Sizzling Summer Campaigns

Get insights on how to boost your summer marketing efforts. Learn about consumer behavior changes in the summer season,…

Read More

Harnessing the Power of FOMO for Limited-Time Promotions: Engaging Customers and Boosting Sales

Uncover the secret to enhancing your marketing strategy with the power of FOMO. Learn how to create an irresistible sense of…

Read More

Sales Promotions Beyond the Short-Term: Aligning Your Strategy with Long-Term Marketing Goals

Discover the power of sales promotions beyond quick wins. Learn how they can drive sustainable growth, shape consumer behavior,…

Read More

Trade Promotions: Channel Incentives and Retail Partner Strategies

Dive into the dynamic landscape of trade promotions: strategies to enhance sales, build enduring partnerships, and navigate your…

Read More

Decoding the Cashback vs Discount Dilemma: 8 Key Factors for Marketers to Consider

Choosing the right promotion—cashback or discount—can be pivotal to your marketing strategy. It's more than a coin toss; it's a…

Read More

Promotion Playbook Series – Part 4: Building Bonds: Promotions that Enhance Loyalty and Retention

Boost customer loyalty and secure repeat business with our insightful guide on effective promotional strategies.

Read More

Promotion Playbook Series – Part 3: Promotions that Promise: Building Customer Trust and Confidence

Uncover the power of trust-building in our latest blog entry, part 3 of our Promotion Playbook series. We delve into how…

Read More

Promotion Playbook Series – Part 2: Unlocking Business Potential with Sales Boosting Promotions

Ready to accelerate your sales? Our Promotion Playbook Series dives deep into the world of sales boosting promotions. Explore the…

Read More

Promotion Playbook Series – Part 1: Brand Awareness Promotions that Amplify Your Reach

From the flood of businesses all vying for customer attention, how do you ensure your brand sails smoothly and stands out? Dive…

Read More

Sales Promotion Planning: A Comprehensive Guide

Imagine this - you have a fantastic product or service, and you know it’s something that people will love. However, despite your…

Read More

Free Gift Promotion

Gifts Galore: Supercharge Your Brand with Gift with Purchase Campaigns

A Gift with Purchase (GWP) campaign is a cost-effective way to maximise sales while maintaining desired price points and without…

Read More

Sales Promotions For A New Product Launch

You walk into a store and have the option between two different brands of air fryer. Brand A is selling at the normal price, but…

Read More

Clarity in Promotion Communication: Lessons from ‘Pepsi, Where’s My Jet?’

Are your sales promotions clear and prescriptive enough to avoid legal trouble? Learn from the infamous case of the 'Pepsi…

Read More