Having a promotional plan in place is essential when you are launching a new product or service to the market. When you are piecing together your promotional campaign you should be aware of what makes a campaign successful:
- Making sure your promotional message reaches your audience
- Making sure your target audience can understand your message
- Making sure your promotional message encourages the audience to take the desired action
A successful promotion can provide you with vital marketing information and be a key driver of sales. However, before any promotion is launched, there are a number of important steps that should be followed.
What Communication Channels suits your Promotion?
Once you’ve defined the objectives, products and target audience, this will assist you in choosing the most beneficial communication channel.
Define your Promotion Objectives
It is important to remember that your marketing strategy objectives are going to be different than your promotional campaign objectives. In terms of your promotional objectives, these should be clarified in either short term or long term goals. In general your objectives should be measurable and clearly stated.
Define your Promotion Mix
In order to get this campaign off the ground and turn it into a success you must make your target audience aware of your actions. In order to do this you will need to proportionately divide up resources amongst the key areas of; advertising, publicity, public relations, sales and personal selling.
Develop your Theme and Message
The theme of your campaign is very important, it needs to be identifiable and relatable to your brand. It can be advantageous to compliment your campaign’s theme with a brand message, it helps to solidify your company’s product or service in the mind of the consumer.
Successful promotional campaigns don’t happen by chance. To achieve your objectives, promotional campaigns must be carefully planned, taking into consideration the audience, budget, and of course the ultimate result to be gained. Sales-Promotions is a leading global provider of end-to-end promotional management and fulfilment solutions, talk to us today and see how we can help you.