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April 27, 2020

Free Marketing Courses During COVID-19

The current global climate is changing business, work and life as we know it. It has provisionally put an end to our busy social and professional lives. With most of us spending almost all of our days at home now, we have more free time on our hands to take up a new hobby, learn something new or upskill in certain areas of our lives. All we need to do is decide what we want to devote our time to, ensure it is something that can be done within the confines of our home, and simply put our minds to it.

We researched some of the leading online learning platforms to see what free online resources (if any) they had available for those stuck at home during this crisis. From this, we have compiled a list of some of the best online marketing courses you can explore to brush up on your skills during this downtime. Learning new skills online to achieve your professional goals is without a doubt a constructive way to cope with the current self-isolation. Make sure and take advantage while you can.

1. Udemy

One of the top online course platforms in the world, Udemy is great if you’re looking for a very large catalogue of courses. It is offering numerous free marketing courses for the quarantine period, from digital and content to email and strategy. Here’s our top picks:

SEO Training Course by Moz

What you’ll learn:

  • How to craft an SEO strategy
  • How to carry out an SEO site audit
  • How to build a content to keyword map
  • How to optimise for competitors’ branded keywords

Advanced Social Media Marketing for Picking Up Clients

What you’ll learn:

  • Use Facebook Groups to attract qualified, motivated clients
  • Use reddit and niche forums to attract qualified, motivated clients
  • Use simple YouTube videos to get motivated clients e-mailing you about your service

Content Marketing for B2B Enterprises

What you’ll learn:

  • The fundamentals of an end-to-end content marketing process for B2B businesses
  • How to create interesting content and match content to offers that convert
  • How to find industry influencers and identify promotional opportunities
  • How to use various products to build the data you need to systematically improve

SEO Website Backlinks with Google Advanced Search

What you’ll learn:

  • Google advanced search queries
  • How to get precise results on Google
  • How to identify backlinking opportunities

2. Moz Academy

Moz has always been generous with its SEO education and training. Yet in light of the current situation, it is offering even more to the online community. Now through May 31 2020, courses on Moz Academy are free for everyone. Just log in to your moz.com account or sign up for free if you don’t have one. Then simply use the code “wegotthis” at the checkout to redeem your training. Here’s just some of the courses available:

Keyword Research

What you’ll learn:

  • How to compare different keywords and find the best one
  • How to create large lists of keywords, organized by competitive topic area
  • How to quickly develop blog topic ideas
  • How keyword rank positions relate to site traffic

Page Optimisation

What you’ll learn:

  • How site optimisations affect the path to a conversion
  • Identify the page attributes most impactful for SEO
  • How to connect keyword research with site optimisation through mapping

Backlink Basics

What you’ll learn:

  • Manual link building outreach strategies
  • How to measure progress and effectiveness
  • Helpful resources for link building and outreach

Technical SEO Site Audit

What you’ll learn:

  • How to identify and explain site issues hindering SEO performance
  • How to prioritise identified issues and create a roadmap for resolution
  • The 3 main foundational building blocks of a technical SEO audit – crawlability, indexation and accessibility

3. SEMrush Academy

SEMrush offers a product that is leading today’s digital marketing world. It offers all of its courses free of charge.

Here are just some of the courses on offer:

Technical SEO Course

What you’ll learn:

  • Factors to consider when internally linking sites with each other
  • Best practices for controlling web crawlers
  • Advanced crawling and indexation techniques

SEMrush Content Marketing Toolkit Course

What you’ll learn:

  • How to check your content compared to top-performing competitors
  • How to research valuable ideas for your content strategy
  • How to monitor and manage the performance of ongoing content campaigns

PPC Fundamentals Course

What you’ll learn:

  • How to establish conversions along the sales funnel
  • How to achieve a value-per-click that is higher than your cost-per-click
  • How to create remarketing lists with search campaigns

SEMrush has also opened up free access to their Social Media Toolkit and Lead Generation service Oppty.

4. Google

Google Analytics Academy

Analytics Academy helps you learn about Google’s measurement tools so that you can grow revenue through intelligent data collection and analysis.

Google Analytics for Beginners

What you’ll learn:

  • How Google Analytics works
  • How to set up dashboards and interpret reports
  • How to track and measure campaigns

Advanced Google Analytics

What you’ll learn:

  • How to use Custom Dimensions, Custom Metrics, and Event Tracking
  • How to analyse data by channel and audience
  • How to target with Dynamic Retargeting

Google Analytics for Power Users

  • Techniques for comparing users who convert with those who don’t
  • How to customise your channels for increased actionability
  • How to improve site engagement and product performance

Google Ads Certifications

Grow your skills using Google Ads to advertise online, and get Google Ads Certified. Certified users will exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.

Google Ads Search Certification

What you’ll learn:

  • How to develop a Google Search strategy with wider company marketing plans
  • How to reach new and existing customers with Google Search Audiences
  • How to align your Search marketing plan with your digital marketing budget

5. Craig Campbell

Craig Campbell is a Glasgow based SEO expert who has been doing SEO for 18 years. In this time he has gained extensive knowledge and has built up a wealth of experience in SEO and other digital marketing services.

With conferences and courses being cancelled or postponed, people are not able to network and learn in the ways they are used to. Because of this, Craig has decided to give away his Advanced SEO Course (normally £800) completely free.

“It’s a difficult time for us all and we all need to spend time learning and developing our SEO strategies so that we come out the other end of this situation with a good solid online presence. People are losing clients, agencies are laying off staff and generally, it’s not a great time for many businesses out there. I hope this situation blows over sooner than we are lead to believe, but in the meantime, it will do you no harm at all in learning new skills.” – Craig Campbell

What you will learn:

  • How to interpret Google Analytics data
  • How to carry out competitor analyses using SEMrush
  • How to setup Adwords campaigns correctly

Do you know of other reputable courses worthy of being listed here? Let us know and we’ll add it to our list.