< back to news
July 11, 2014

Fisher Price Campaign wins Best Prepaid Campaign 2014

Sales-Promotions and Prepaid Financial Services are delighted to announce that the Fisher Price ‘First Smile’ promotion has won the Best Prepaid Marketing Campaign at the 2014 Prepaid365 Awards.

The Prepaid365 Awards are the UK’s definitive and most representative consumer prepaid awards where accolades and recognition are delivered solely based on consumer votes. The 6th edition of the awards was graced with 117 entries across 22 different categories, with over 417,000 votes being received over 3 months of voting.

Fisher Price launched its ‘First Smile’ campaign in March 2013 across Germany, Austria, Switzerland and Liechtenstein. The campaign was targeted towards expectant mums and parents of children aged 6 months and under. By registering their details online, consumers were provided with a Fisher Price branded prepaid card, which they could take to their nearest qualifying retailer and produce to receive a free Fisher Price Rock-A-Stack toy.

Sales-Promotions worked closely with Fisher Price to plan, execute and manage this great campaign.

To find out more about how Sales-Promotions can help you launch a local or global Branded Prepaid Card Campaign, contact us at +353 1 887 1949/+44 203 364 5383, or email us at