Data Management

As a B2C or B2B business, you likely gather and store valuable data on a daily basis. However, it’s what you do with this data that matters. Whether you’re seeking to identify trends in consumer buying behaviour, measure product performance, or evaluate the need for customer service training, we have the systems in place to assist.

Our data management service allows you to fully and securely analyse your data based on your specific requirements. Using a set of formal processes, we will ensure that your data is valid, accurate and utilised effectively. We will also make recommendations for future revenue-driving activities based on these findings.

Key Benefits

  • Cost-effective data management solution
  • Allows you to make more informed and strategic decisions
  • Ensures that you are compliant with data regulations and operate in a responsible manner
  • Provides you with the means to identify trends and potential issues across a wide range of areas, including consumer buying behaviour, product performance and quality of customer service
  • Excellent means of preparing data for e-marketing campaigns
  • Data de-duplication means that you can avoid sending consumers multiple sets of mailings
  • Cleansed data reduces the volume of emails that are undeliverable, returned or delayed
  • Targeted and relevant campaigns result in improved response rates and increased revenue

Case Study: Consumer Data Cleansing and Analysis

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Step 1
You launch a promotional campaign. As a result of running this campaign, you are in possession of a large database of consumer contact details, the product/s purchased by each, and the store in which the product/s was purchased.
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Step 2
You want to launch another campaign, but need to ensure that it is effective and is communicated correctly. All data is provided to our team with specific instructions on the criteria of data that you want to obtain.
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Step 3
We begin by cleansing the data, which involves detecting and correcting (or removing) inaccurate or incomplete data, and then replacing or modifying it as required. The process includes:
  • Email verification
  • Address verification
  • Checking for duplications and merging data as required
  • Identifying customer preferences, i.e. if the customer has opted in to receiving future communications from the client
  • Correcting typographical errors
  • Cross-checking data against a validated data set (if provided)
  • Enhancing data, i.e. making data more complete by adding related information, such as adding postal codes to incomplete addresses
  • Standardising data, i.e. changing short codes such as ‘st.’ or ‘rd’ to ‘street’ and ‘road’
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Step 4
We segment the data and conduct a full analysis of the information based on your requirements.
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Step 5
All findings are presented to you in the form of detailed reports. We use these findings to draw conclusions and provide you with recommendations for future promotional activity.

Let us help you differentiate your brand, increase your revenue and strengthen your market position.