As a B2C or B2B business, you likely gather and store valuable data on a daily basis. However, it’s what you do with this data that matters. Whether you’re seeking to identify trends in consumer buying behaviour, measure product performance, or evaluate the need for customer service training, we have the systems in place to assist.
Our data management service allows you to fully and securely analyse your data based on your specific requirements. Using a set of formal processes, we will ensure that your data is valid, accurate and utilised effectively. We will also make recommendations for future revenue-driving activities based on these findings.
Case Study: Consumer Data Cleansing and Analysis |
![]() |
Step 1
You launch a promotional campaign. As a result of running this campaign, you are in possession of a large database of consumer contact details, the product/s purchased by each, and the store in which the product/s was purchased.
|
![]() |
Step 2
You want to launch another campaign, but need to ensure that it is effective and is communicated correctly. All data is provided to our team with specific instructions on the criteria of data that you want to obtain.
|
![]() |
Step 3
We begin by cleansing the data, which involves detecting and correcting (or removing) inaccurate or incomplete data, and then replacing or modifying it as required. The process includes:
|
![]() |
Step 4
We segment the data and conduct a full analysis of the information based on your requirements.
|
![]() |
Step 5
All findings are presented to you in the form of detailed reports. We use these findings to draw conclusions and provide you with recommendations for future promotional activity.
|
Let us help you differentiate your brand, increase your revenue and strengthen your market position.