TomTom Rider Promotion

Product
TomTom Rider 410
Duration
3 months
Free Gift
Car Mounting Kit
Countries
9 Countries

Objectives

  • Differentiate brand from competitors
  • Increase¬†brand awareness

Process

Upon purchasing a TomTom Rider 410 product:

  1. Customer visits the promotional page and selects the relevant country flag
  2. Customer is directed to a secondary landing page and then to the claim form
  3. Customer completes form and uploads proof of purchase
  4. Upon verification, a unique code is issued to the participant to order the free Car Mounting Kit via the TomTom site

Results

  • Gained market share across multiple EU countries
  • Increased brand knowledge without incurring huge marketing costs

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