TomTom Rider Promotion

• Differentiate brand from competitors
• Increase brand awareness

Upon purchasing a TomTom Rider 410 product:

1. Customer visits the promotional page and selects the relevant country flag
2. Customer is directed to a secondary landing page and then to the claim form
3. Customer completes form and uploads proof of purchase
4. Upon verification, a unique code is issued to the participant to order the free Car Mounting Kit via the TomTom site

• Gained market share across multiple EU countries
• Increased brand knowledge without incurring huge marketing costs