Objectives
- Differentiate brand from competitors
- Increase brand awareness
Process
Upon purchasing a TomTom Rider 410 product:
- Customer visits the promotional page and selects the relevant country flag
- Customer is directed to a secondary landing page and then to the claim form
- Customer completes form and uploads proof of purchase
- Upon verification, a unique code is issued to the participant to order the free Car Mounting Kit via the TomTom site
Results
- Gained market share across multiple EU countries
- Increased brand knowledge without incurring huge marketing costs