Objectives
- Drive sales of key Panasonic Lumix products
- Increase brand awareness and instil confidence in buyers
Process
- Customer visits the promotional site and selects the product booking link
- Customer chooses the product, the nearest applicable retailer and the preferred trial date
- Customer enters contact details in the final step of the booking form
- Upon submitting the booking, an email is issued to the customer to advise that the request has been received and to expect further confirmation
- All data is provided to the client for review and coordination of bookings
- Customer is then contacted to confirm the booking location, date and time
Results
- Increased sales of promotional products
- Enhanced brand loyalty