Objectives
- Strengthen brand awareness
- Drive sales of Panasonic products
Process
Upon purchasing a qualifying Panasonic Lumix product:
- Customer visits promotional link and selects their country of origin
- Customer completes claim form and uploads proof of purchase
- Claim is reviewed and validated
- Cashback amount is transferred into the participant’s bank account
Results
- Increased sales of Panasonic products in participating countries
- Growth in market share