Objectives
- Obtain customer data
- Drive sales of key Panasonic products
Process
Upon purchasing a promotional product:
- Customer visits the promotional site and completes the claim form
- Claim is reviewed and validated
- Cashback amount is transferred into the participant’s bank account
- Sales-Promotions records all claim details and provides this data to the client
Results
- Valuable customer data retrieved for re-targeting campaigns
- Increased sales of both products across all markets