Objectives
- Increase market share
- Drive sales in lead up to the Christmas season
Process
Upon purchasing a qualifying Olympus product:
- Customer visits the promotional landing page and selects relevant country/language
- Customer completes registration form and uploads proof of purchase
- Claim is reviewed and validated
- Cashback amount is issued to the customer via wire transfer
Results
- Growth in the sales of both promotional and non-promotional products
- Increased brand awareness