objectives
- Increase market share across the Nordic countries
- Lock out competition
Process
Upon purchasing a qualifying Nikon Lens product:
- Customer visits the promotional claim form
- Customer completes registration and uploads proof of purchase
- Claim is reviewed and validated
- Cashback amount is loaded on to a fully branded prepaid card and issued to the customer via post
Results
- Growth in the sales of both promotional and non-promotional products
- Resellers noted increase in Nikon brand awareness