Nikon Lens Cashback

Products
Selected Lenses
Duration
6 weeks
Cashback
Up to 4600 KR
Countries
Norway, Sweden, Denmark and Finland

objectives

  • Increase market share across the Nordic countries
  • Lock out competition

Process

Upon purchasing a qualifying Nikon Lens product:

  1. Customer visits the promotional claim form
  2. Customer completes registration and uploads proof of purchase
  3. Claim is reviewed and validated
  4. Cashback amount is loaded on to a fully branded prepaid card and issued to the customer via post

Results

  • Growth in the sales of both promotional and non-promotional products
  • Resellers noted increase in Nikon brand awareness

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