Microsoft Xbox Halo 4 Promotion

• Drive sales of the Xbox console through promotion of the Halo 4 game
• Increase awareness of Xbox product

Upon pre-ordering ‘Halo 4’ from participating retailers:

1. Customer visits the promotional landing page and selects ‘Enter’ button
2. Customer completes registration form and upload proof of purchase
3. Submission is reviewed and validated
4. Sales-Promotions adjudicates the sweepstakes and provides all data to client

• Resellers noted strong sales of the new Halo 4 game
• Growth in sales of the Xbox console