Microsoft Xbox Halo 4 Promotion

Product
Halo 4 game for Xbox
Duration
6 weeks
Prizes
4 winners and 2 friends attend the Halo Launch Party where they compete for the ‘Master Fan’ title and win a selection of Halo 4 merchandise
Country
Ireland

Objectives

  • Drive sales of the Xbox console through promotion of the Halo 4 game
  • Increase awareness of Xbox product

Process

Upon pre-ordering ‘Halo 4’ from participating retailers:

  1. Customer visits the promotional landing page and selects ‘Enter’ button
  2. Customer completes registration form and upload proof of purchase
  3. Submission is reviewed and validated
  4. Sales-Promotions adjudicates the sweepstakes and provides all data to client

Results

  • Resellers noted strong sales of the new Halo 4 game
  • Growth in sales of the Xbox console

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