Objectives
- Drive sales of the Xbox console through promotion of the Halo 4 game
- Increase awareness of Xbox product
Process
Upon pre-ordering ‘Halo 4’ from participating retailers:
- Customer visits the promotional landing page and selects ‘Enter’ button
- Customer completes registration form and upload proof of purchase
- Submission is reviewed and validated
- Sales-Promotions adjudicates the sweepstakes and provides all data to client
Results
- Resellers noted strong sales of the new Halo 4 game
- Growth in sales of the Xbox console