Objectives
- Increase sales of selected promotional products in the UK and Ireland
- Support resellers by driving footfall
Process
Upon purchasing a qualifying Hotpoint product from an authorised retailer:
- Customer visits the promotional site and completes the claim form
- Claim is reviewed and validated
- Cashback amount is transferred into the participant’s bank account
- Sales-Promotions tracks all claim details and provides data to the client
Results
- Growth in the sales of both promotional and non-promotional products
- Increased market share across both countries