Hotpoint ‘Change for Better’ Campaign

Products
Selected Hotpoint products purchased through Curry’s retailer
Duration
6 weeks
Cashback
Up to £150 Cashback
Countries
UK and Ireland

Objectives

  • Increase market share
  • Drive footfall in Curry’s retailers

Process

Upon purchasing a qualifying product from a participating Curry’s retailer:

  1. Customer visits the promotional site and selects the relevant country flag
  2. Customer completes the claim form and uploads proof of purchase
  3. Claim is reviewed and, once validated, the cashback is transferred to the customer
  4. Sales-Promotions tracks all claim details and provides this data to the client

Results

  • Increased brand awareness
  • Growth in sales of selected products across both regions

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