Objectives
- Increase market share
- Drive footfall in Curry’s retailers
Process
Upon purchasing a qualifying product from a participating Curry’s retailer:
- Customer visits the promotional site and selects the relevant country flag
- Customer completes the claim form and uploads proof of purchase
- Claim is reviewed and, once validated, the cashback is transferred to the customer
- Sales-Promotions tracks all claim details and provides this data to the client
Results
- Increased brand awareness
- Growth in sales of selected products across both regions