Harvey Norman Voucher Promotion

Product
Apple MacBook
Duration
6 weeks
Free Gift
€100 Harvey Norman Gift Voucher
Country
Ireland

Objectives

  • Obtain useful customer data for analysis and retargeting purposes
  • Drive sales over “Back to School” shopping period

Process

Upon purchasing the Apple Mac Book in a Harvey Norman store:

  1. Customer visits the promotional site
  2. Customer completes the claim form and uploads proof of purchase
  3. Claim is reviewed and validated
  4. Voucher is issued within 28 days of successfully processing the claim
  5. Sales-Promotions records all claim details and provides this data to the client

Results

  • Valuable customer data gathered
  • Increased MacBook sales over the promotional period

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