Objectives
- Obtain useful customer data for analysis and retargeting purposes
- Drive sales over “Back to School” shopping period
Process
Upon purchasing the Apple Mac Book in a Harvey Norman store:
- Customer visits the promotional site
- Customer completes the claim form and uploads proof of purchase
- Claim is reviewed and validated
- Voucher is issued within 28 days of successfully processing the claim
- Sales-Promotions records all claim details and provides this data to the client
Results
- Valuable customer data gathered
- Increased MacBook sales over the promotional period