Harvey Norman MacBook Voucher Promotion

Product
Apple MacBook
Duration
2 weeks
Free Gift
€110 Harvey Norman Gift Voucher
Country
Ireland

Objectives

  • Acquire valuable customer data
  • Drive sales and footfall in stores over the Christmas period

Process

Upon purchasing the Apple Mac Book in a Harvey Norman store:

  1. Customer visits the promotional site
  2. Customer completes the registration form and uploads proof of purchase
  3. Claim is reviewed and validated
  4. The voucher is issued to the participant within 28 days
  5. Sales-Promotions records all claim details and provides this data to the client

Results

  • Increased MacBook sales
  • Valuable customer data gathered for post-campaign activities

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