Objectives
- Acquire valuable customer data
- Drive sales and footfall in stores over the Christmas period
Process
Upon purchasing the Apple Mac Book in a Harvey Norman store:
- Customer visits the promotional site
- Customer completes the registration form and uploads proof of purchase
- Claim is reviewed and validated
- The voucher is issued to the participant within 28 days
- Sales-Promotions records all claim details and provides this data to the client
Results
- Increased MacBook sales
- Valuable customer data gathered for post-campaign activities