Objectives
- Increase market share
- Drive sales of navigation products
Process
Upon purchasing a Garmin Digital Traffic Sat Nav from Halfords:
- Customer visits promotional URL and clicks on ‘Claim Now’ button
- Customer completes claim form and uploads proof of purchase
- Claim is reviewed and validated
- Cashback amount is transferred into the participant’s bank account
Results
- Increased sales of Garmin products instore and online
- Growth in market share