Fisher-Price First Smiles Promotion

Product
No purchase required
Duration
5 months
Free Gift
Fisher-Price Rock-a-Stack Toy
Countries
Germany, Austria, Switzerland and Liechtenstein

Objectives

  • Increase awareness of Fisher-Price brand amongst specific audience
  • Build brand loyalty

Process

  1. Participant (mothers and expectant mothers only) visits the promotional site
  2. Upon successful registration, the participant receives a fully branded, preloaded debit card
  3. Participant visits retailer and purchases a Fisher-Price Rock-a-Stack Toy using the prepaid card
  4. Sales-Promotions collects and provides all participant data to the client

Results

  • Increased brand awareness amongst target audience
  • Strengthened brand image

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