Objectives
- Increase awareness of Fisher-Price brand amongst specific audience
- Build brand loyalty
Process
- Participant (mothers and expectant mothers only) visits the promotional site
- Upon successful registration, the participant receives a fully branded, preloaded debit card
- Participant visits retailer and purchases a Fisher-Price Rock-a-Stack Toy using the prepaid card
- Sales-Promotions collects and provides all participant data to the client
Results
- Increased brand awareness amongst target audience
- Strengthened brand image