Dyson Purifier Home Trial

Product
Dyson Pure Hot + Cool Link Purifier
Duration
1 month
Trial Period
30 days
Country
Netherlands

Objectives

  • Drive sales of new Dyson purifying product
  • Increase brand awareness

Process

  1. Customer purchases the Dyson Pure Hot + Cool Link Purifier from a qualifying retailer
  2. Customer trials the product for up to 30 days
  3. Customer decides to return the product during trial and visits the promotional site
  4. Customer completes the registration form and uploads the proof of purchase
  5. Upon review and validation, the customer is provided with a prepaid postal label to return the product
  6. Upon receipt and check of the product, a full refund is issued directly into the participant’s bank account
  7. All data is tracked and provided to the client

Results

  • Increased sales of Dyson product
  • Enhanced brand image

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