Objectives
- Drive sales of new Dyson purifying product
- Increase brand awareness
Process
- Customer purchases the Dyson Pure Hot + Cool Link Purifier from a qualifying retailer
- Customer trials the product for up to 30 days
- Customer decides to return the product during trial and visits the promotional site
- Customer completes the registration form and uploads the proof of purchase
- Upon review and validation, the customer is provided with a prepaid postal label to return the product
- Upon receipt and check of the product, a full refund is issued directly into the participant’s bank account
- All data is tracked and provided to the client
Results
- Increased sales of Dyson product
- Enhanced brand image