Objectives
- Increase market share
- Strengthen brand awareness
- Drive sales of key Dyson products
Process
Upon purchasing a qualifying product:
- Customer visits the promotional site and completes the claim form
- Customer chooses the preferred gift and submits the claim
- Claim is reviewed and, once validated, the gift is distributed to the customer
- All data is tracked and provided to the client
Results
- Increased brand recognition
- Growth in product sales
- Memorable purchase experience for customer