Objectives
- Increase market share throughout Europe, New Zealand and Australia
- Drive brand awareness
Process
Upon purchasing CorelDRAW Graphics Suite X6 from a qualifying retailer:
- Customer visits promotional URL and selects relevant country flag
- Customer completes claim form and uploads proof of purchase
- Claim is reviewed and, upon validation, the customer is provided with a unique code to download the free software
- All data is recorded and provided to the client
Results
- Raised awareness of the Corel brand across all countries
- Increased sales of promotional product