Canon Video Pro Campaign

Products
Selected EOS and XC10 products
Duration
3 months
Cashback
Up to €500 cashback
Country
Italy

Objectives

  • Drive sales of Canon cameras
  • Encourage brand loyalty

Process

  1. Customer purchases a qualifying product from a participating Canon retailer
  2. Customer downloads and completes certification to confirm trade-in of old product
  3. Customer completes the online claim form, uploads proof of purchase and copy of trade-in certification
  4. Claim is reviewed and, upon validation, the cashback amount is issued to the participant
  5. All campaign data is tracked and presented to the client

Results

  • Growth in sales of promotional products
  • Increased brand awareness

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