Objectives
- Drive sales of Canon cameras
- Encourage brand loyalty
Process
- Customer purchases a qualifying product from a participating Canon retailer
- Customer downloads and completes certification to confirm trade-in of old product
- Customer completes the online claim form, uploads proof of purchase and copy of trade-in certification
- Claim is reviewed and, upon validation, the cashback amount is issued to the participant
- All campaign data is tracked and presented to the client
Results
- Growth in sales of promotional products
- Increased brand awareness