Canon Slovakia Winter Campaign

Products
Multiple Canon products
Duration
2 months
Cashback
Up to €200 Cashback
Country
Slovakia

Objectives

  • Target existing customers to encourage repeat purchases and increase brand loyalty
  • Drive sales of key Canon products during the winter period

Process

  1. Targeted emails are issued to existing consumers to announce the launch of the winter campaign
  2. Each email is tailored based on purchase history
  3. A link is featured to the main promotional site which provides more details about the campaign and allows users to access the claim form
  4. Upon purchasing a promotional product, customer completes the registration form and uploads proof of purchase
  5. Claim is reviewed and validated
  6. Cashback amount is transferred into the participant’s bank account
  7. All campaign data is provided to the client

Results

  • Increased sales of key Canon products by both existing and new customers
  • Strengthened brand loyalty

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