Objectives
- Target existing customers to encourage repeat purchases and increase brand loyalty
- Drive sales of key Canon products during the winter period
Process
- Targeted emails are issued to existing consumers to announce the launch of the winter campaign
- Each email is tailored based on purchase history
- A link is featured to the main promotional site which provides more details about the campaign and allows users to access the claim form
- Upon purchasing a promotional product, customer completes the registration form and uploads proof of purchase
- Claim is reviewed and validated
- Cashback amount is transferred into the participant’s bank account
- All campaign data is provided to the client
Results
- Increased sales of key Canon products by both existing and new customers
- Strengthened brand loyalty