Canon Science Museum Competition

Products
Selected Canon products
Duration
3 months
Prize
London Science Museum Tickets
Country
UK

Objectives

  • Drive sales of key Canon products
  • Increase brand awareness amongst target audience
  • Encourage brand loyalty

Process

Upon purchasing a qualifying Canon product:

  1. Customer visits the promotional site and completes the claim form
  2. Customer nominates the school that they would like to enter into the competition
  3. Claim is reviewed and, upon verification, the chosen school is entered into the draw
  4. Five winners are selected at random and notified
  5. Museum tickets are distributed to the winners

Results

  • Enhanced brand image
  • Growth in sales of promotional products

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