Canon Red Cross Campaign

Products
Multiple Canon products
Duration
3 months
Cashback
Up to €90/£75 Cashback
Countries
UK and Ireland

Objectives

  • Drive sales of key Canon products
  • Obtain customer data
  • Promote ethical brand image

Process

Upon purchasing a qualifying Canon product:

  1. Customer visits the promotional site and selects the claim button
  2. Customer completes the claim form and uploads proof of purchase
  3. Prior to submitting claim, the customer has the option to donate all or part of their cashback to the local Red Cross Society
  4. Claim is reviewed and validated
  5. Cashback amount is transferred into the participant’s bank account and donation is allocated
  6. All participant data is provided to the client

Results

  • Increased sales of key products across both markets
  • Valuable customer data retrieved for re-targeting campaigns

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