Canon Printer Warranty Promotion – Case Study

Products
Selected Canon Printers and Scanner
Duration
12 months
Warranty
3 years
Country
France

Objectives

  • Drive B2B sales of Canon printers
  • Instil confidence in Canon products

Process

Upon purchasing the qualifying printer product from a Canon reseller:

  1. User visits the promotional claim form
  2. User completes registration and submits proof of purchase
  3. Claim is reviewed and validated
  4. User receives product warranty via email

Results

  • High level of customer satisfaction
  • Increased brand loyalty

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