Canon Nordics Questionnaire

Duration
3 months
Countries
Denmark, Finland, Norway and Sweden

Objectives

  • Obtain feedback from existing customers
  • Encourage brand loyalty and repeat sales

Process

  1. Targeted email issued to existing consumers with a link to a questionnaire
  2. Customer completes the multi-step questionnaire and submits feedback
  3. Customer also given opportunity to provide additional comments if desired
  4. All data is correlated and presented to the client

Results

  • Valuable customer insight gained on Canon products and promotional offers
  • Increased brand loyalty

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