Canon NL Winter Campaign

Products
Multiple Canon products
Duration
3 months
Offer
Up to €250 Credit or €180 Cashback
Country
Netherlands

Objectives

  • Encourage brand loyalty
  • Drive sales of key Canon products during the Christmas period

Process

  1. Targeted emails are issued to existing consumers to announce the launch of the winter campaign
  2. Each email is tailored based on purchase history
  3. Links are provided to ‘Product Suggestion’ pages which provide consumers with additional information about each product
  4. A link is featured to the main promotional site which provides more details about the campaign and allows users to access the claim form
  5. Links are also featured to Canon social media sites to maximise engagement on social media
  6. Reminder emails are issued during the campaign to encourage engagement
  7. A final reminder email is issued towards the end of the campaign as a push to drive participation

Results

  • Growth in repeat purchases
  • Strengthened brand loyalty
  • Increased sales of key Canon products

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