Canon HD PhotoBook Campaign

Product
PowerShot SX 720 HS
Duration
2 months
Free Gift
HD PhotoBook
Country
Switzerland

Objectives

  • Drive sales of PowerShot product by offering a high quality gift
  • Increase brand awareness in a highly competitive market

Process

Upon purchasing the promotional product:

  1. Customer visits the promotional site
  2. Customer completes the claim form and uploads proof of purchase
  3. Claim is reviewed and, upon validation, an email is issued to the customer with a unique code and link to download the free software
  4. All data is tracked and provided to the client

Results

  • Growth in sales of the promotional product
  • Increased brand awareness in the Swiss market

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