Objectives
- Drive sales of PowerShot product by offering a high quality gift
- Increase brand awareness in a highly competitive market
Process
Upon purchasing the promotional product:
- Customer visits the promotional site
- Customer completes the claim form and uploads proof of purchase
- Claim is reviewed and, upon validation, an email is issued to the customer with a unique code and link to download the free software
- All data is tracked and provided to the client
Results
- Growth in sales of the promotional product
- Increased brand awareness in the Swiss market