Objectives
- Generate enthusiasm amongst photographers of different levels
- Increase brand awareness
Process
- Customer visits the promotional page and completes the entry form
- Draw takes place and the winner is notified via email
- Upon acknowledgement, the ticket is issued to the winner and travel arrangements are made
- Following the workshop, the winner receives a voucher for a Canon HD Photobook
Results
- Increased volume of Canon Academy registrations
- Increased sales of Canon camera products following workshop