Canon DE Workshop Competition

Product
No purchase necessary
Duration
6 weeks
Prizes
Ticket to the Canon Academy “Lost Places” Photo Workshop plus €100 in travel expenses plus Canon HD Photobook voucher
Country
Germany

Objectives

  • Generate enthusiasm amongst photographers of different levels
  • Increase brand awareness

Process

  1. Customer visits the promotional page and completes the entry form
  2. Draw takes place and the winner is notified via email
  3. Upon acknowledgement, the ticket is issued to the winner and travel arrangements are made
  4. Following the workshop, the winner receives a voucher for a Canon HD Photobook

Results

  • Increased volume of Canon Academy registrations
  • Increased sales of Canon camera products following workshop

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