Objectives
- Drive sales of the EOS M10 Camera
- Obtain valuable consumer data for retargeting purposes
Process
Upon purchasing the EOS M10 Camera in selected retailer:
- Customer visits the promotional landing page and chooses the preferred cover
- Customer fills out claim form and uploads proof of purchase
- Claim is reviewed and validated
- Camera cover is issued to the customer via post
Results
- Valuable customer data gathered
- Increased camera and accessory sales over the promotional period