Canon France Custom Camera Case Promotion

Products
EOS M10 Camera
Duration
6 months
Free Gift
Camera Cover
Country
France

Objectives

  • Drive sales of the EOS M10 Camera
  • Obtain valuable consumer data for retargeting purposes

Process

Upon purchasing the EOS M10 Camera in selected retailer:

  1. Customer visits the promotional landing page and chooses the preferred cover
  2. Customer fills out claim form and uploads proof of purchase
  3. Claim is reviewed and validated
  4. Camera cover is issued to the customer via post

Results

  • Valuable customer data gathered
  • Increased camera and accessory sales over the promotional period

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