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January 10, 2017

Business Success in the Digital Age

Today, approximately 40% of the world’s population has an internet connection, smartphones have become the fastest selling gadget in history with over half of the adult population owning at least one, and social media is booming, with roughly 29% of the world’s population currently holding accounts.

Figures like these leave us in no doubt that we are in an era fuelled by digital transformation. The digital spectrum continues to grow in importance and our lives continue to be influenced and increasingly dominated by these changes and developments.

The digital interactive transformation has had the impact of changing how we source and consume information, how we interact and connect with one another, how we socialise and connect with others and even how we conduct mundane daily tasks.

Likewise, this transformation has impacted the world of business and is changing all areas – from customer service, to accounting, to marketing – every element as it once was has been changed or left behind.

Below, we have outlined 3 simple steps that any business can take to prevent being left behind in the course of the digital revolution.

Social Media Presence

There are currently over 2 billion active social media accounts worldwide, with the average user spending around 2.5 hours per day on social networks.
By having an active and engaging presence on these sites, a company can increase its exposure and improve customer service.
Social media can give your brand a personal touch and is an excellent way to both connect with and build a deeper understanding of your audience and their needs.
In fact, as consumers are growing to expect a social media presence, the lack of such can result in some unwanted negative attention.

Provide a Quality Customer Experience

The rise of digital has led to a shift in power from the marketer to the consumer. Recent technologies and societal changes have impacted the way in which people communicate with one another. Consumers are now deeply connected and in constant contact with one another and the outside world, thanks to the rise of digital.
Consumers can now use digital media that lie beyond the control of marketers to communicate with one another, to share experiences, opinions and recommendations.
This shift in power accompanied by the speed and scale of communication among consumers means that it is now more important than ever to provide customers with a quality experience. Although it has always been risky to disappoint customers, today any shortfall can be subject to an internet counterattack and can be instantly painful to a brand.

Create Engaging Content

Advancing technologies give consumers the power to defend themselves from marketing techniques and unwanted messages from brands. Therefore, in order to be successful, it is necessary for marketers to understand their consumer thoroughly – their likes, needs, interests – and to apply this understanding in the development of relevant and engaging content that draws the desired audience in.
Online marketing needs to adapt to the significant power of the consumer and their widely connected behaviour. It must become more participatory, more sincere and less directive.
Instead of focusing on broadcast type marketing, it is now necessary to create the type of content your audience is looking for. The modern business must aim to; understand the consumer decision-making journey, determine which touch points are priorities and allocate resources accordingly.

The digital age is most certainly upon us, bringing with it both challenges and opportunities. However, at Sales-Promotions we believe that by embracing this revolution and by following the above steps, you can take your business into the future.