Latest News

Why your Brand needs a Style Guide

With many people playing a vital role in any brands touch points, without the use of a single point of consultation the tone and delivery of that corporate identity would go astray, this is where the Style Guide comes in!

Push vs Pull Marketing - What you Need to Know

Marketing terms can confuse the best of us at times. There are quiet a few different marketing methods or ways used to generate leads for a business. Two often-conflicting methods are outlined below. We’ve summarized what these are, given you some examples and will allow you to make up your own mind on which type suits your brand best.

Gift with Purchase - Benefits & Tips

‘Gift with purchase’ is a common promotional technique. It is also referred to as a premium promotion, in that the customer receives something in addition to the main purchase. Running a gift with purchase promotion is an excellent way to distinguish your brand from your competitors.

The Taxback Group retains Great Place To Work award!

We’re delighted to announce that The Taxback Group, has been officially recognised as one of Ireland’s Best Workplaces for 2017, for the 2nd year running. This prestigious accolade was presented at the Great Place to Work Awards in the Clayton Hotel, Burlington Road, Dublin last night.

Why CSR is Good for your Business

CSR is a commonly used term these days, it stands for ‘corporate social responsibility’ and it can be used to explain efforts made by a business or company to ‘improve society in some way’.