Latest News

Seasonal Promotions and Their Importance for Your Business

What are Seasonal Promotions? Seasonal promotions are campaigns that are run in conjunction with specific events / occurrences during the year. This can be a specific holiday such as Valentine’s Day or Mother’s Day, it can also be a certain time of the year such as back-to-school season or Christmas. These promotions can work both online and instore and can be tailored to suit any consumer products and services. For example; a Christmas Cashback campaign on laptops and phones or a Mother’s Day ‘Gift with Purchase’ in a Spa.

Why your Brand needs a Style Guide

With many people playing a vital role in any brands touch points, without the use of a single point of consultation the tone and delivery of that corporate identity would go astray, this is where the Style Guide comes in!

Push vs Pull Marketing - What you Need to Know

Marketing terms can confuse the best of us at times. There are quiet a few different marketing methods or ways used to generate leads for a business. Two often-conflicting methods are outlined below. We’ve summarized what these are, given you some examples and will allow you to make up your own mind on which type suits your brand best.

Gift with Purchase - Benefits & Tips

‘Gift with purchase’ is a common promotional technique. It is also referred to as a premium promotion, in that the customer receives something in addition to the main purchase. Running a gift with purchase promotion is an excellent way to distinguish your brand from your competitors.

The Taxback Group retains Great Place To Work award!

We’re delighted to announce that The Taxback Group, has been officially recognised as one of Ireland’s Best Workplaces for 2017, for the 2nd year running. This prestigious accolade was presented at the Great Place to Work Awards in the Clayton Hotel, Burlington Road, Dublin last night.