Loyalty Programmes

Loyalty Incentive Programmes

Loyalty programmes are an invaluable and highly effective way to reward and incentivise your employees, resellers and consumers.


Innovation is the key to successful incentive schemes and our unique SP Nexus and SP Nexus Supplier software will enable you to create a bespoke platform which will allow you to manage, communicate and deliver rewards to your customers and resellers.

Our dedicated software is user-friendly, versatile and can be completely tailored to fit with your organisation’s requirements.

Loyalty Insight

  • Brand value measurement
  • Loyalty driver analysis
  • Propensity modelling
  • Customer profitability
  • Customer segmentation

Strategy

  • Marketing mix (service, channel and advertising)
  • Customer proposition (offer, brand)
  • Loyalty and treatment strategy
  • Measurement strategy

Measurement

  • Loyalty index measurement
  • Financial impact and customer profitability
  • KPI (Key Performance Indicators) reporting
  • Campaign ROI

Execution

  • Loyalty programme design, delivery and operations
  • Sales and service excellence
  • Campaign and treatment delivery
  • Offer and brand enhancers

Enablers

  • Customer data management
  • Campaign automation
  • Human performance management
  • Loyalty programme engine
  • Reporting platform
  • Analytics and decision platform

Benefits of successful loyalty programmes

  • Flexible platform that’s easy to manage
  • Grow your customer database
  • Drive repeat sales
  • Increase brand awareness
  • Gain a competitive edge
  • Rewards can be monetary or physical gifts
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