E-Marketing Campaigns

Targeted Email Campaigns

Email campaigns are an invaluable and highly effective way to generate a lasting brand experience and drive sales.


Coupled with social media, e-marketing campaigns provide a highly credible, cost-effective and profitable marketing channel. Our SP Engage service incorporates and embraces this; building customised, commercially focused campaigns that provide an effective approach to guarantee increased traffic to your businesses website. With the ability to tailor messages sent to customers based on interests, preferences and purchase history, it allows the flexibility to change the focus of campaigns at any time. SP Engage is a unique marketing tool that assists your business in achieving loyal and repeat customers.

Life Cycle
Automation
Customer Interest:
Renewed

New Customer Acquisition

Customer receives targeted email

Customer Interest:
High

Personalised email campaign renews customer interest

Generated New Sales

Life Cycle
Automation

Cross Sell & Up Sell Opportunities

Customer profile is automatically updated

 

Customer
Retention

Customer Interest:
Flagging

Personalised email campaign renews customer interest

Generated New Sales

B2C Benefits

  • Increase sales conversions by sending targeted and personalised marketing campaigns.
  • Enhance brand image by supporting consumers throughout the lifecycle of a product by providing tips, support information and details of associated products or accessories.
  • Cost-effective marketing solution which is easy to manage and allows you to set automatic, scheduled or manual distribution of emails.
  • Provides you with relevant, real-time results based on behavioural data.

B2B Benefits

  • Allows you to engage with attendees at trade shows/events in an effort to develop relations and drive sales opportunities.
  • Support your distribution network by offering tailored support and information relevant to individual distributors.
  • Support resellers by sending them exclusive offers that apply to their stores or by informing them of new product launches.
  • Use your existing consumer database to inform consumers about reseller offers which may appeal to them, i.e. exclusive product offers in stores where they made their last purchase.
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