Latest News

Why CSR is Good for your Business

CSR is a commonly used term these days, it stands for ‘corporate social responsibility’ and it can be used to explain efforts made by a business or company to ‘improve society in some way’.

Why launch a Loyalty Program?

Loyalty programs are an invaluable and highly effective way to reward and incentivise your employees, resellers and consumers. There are many added benefits to running a loyalty program, all of which can help expand your company and increase profits.

How to Plan a Successful Promotional Campaign

A successful promotion can provide you with vital marketing information and be a key driver of sales. However, before any promotion is launched, there are a number of important steps that should be followed.

The Benefits of an Effective Communications Strategy

Promoting an effective communications strategy is essential for building a team that will make a business successful. Communication is extremely important if members of a company are working together as a team towards the same goal.

Email Marketing: How relevant is it today?

Overcrowded inboxes, excessive spam mail and a growing reliance on filters in recent times have all contributed to the popular belief that email marketing is losing its relevance. However, at SP we believe that email marketing is still very relevant and can indeed be an effective marketing tool if used efficiently.

SP Data Services - Making Your Data More Effective

Collecting data about your consumers is vitally important to the effective running of any business. Gathering consumer data can help you to understand your target audience – their opinions and needs, and can enable you to optimise how you communicate and connect with them.

Sales-Promotions ranks 23rd in Deloitte Technology Fast 50 2016

We are very pleased to announce that Sales-Promotions has ranked 23rd in the 2016 Deloitte Technology Fast 50 Awards, a shortlist of the 50 fastest growing technology companies in Ireland. Rankings are based on average percentage revenue growth over four years.